The first early estimates for Iron Man Friday North America box office are starting to come in, and according to the tracking website BoxOfficeGuru.com, the film took in an estimated $33 million dollars in its opening frame ($38.5m when you add in the Thursday evening tally) seemingly putting it on pace to meet or even exceed some of more optimistic full weekend estimates.
The opening gives Iron Man the second largest first-day debut for a non-sequel in box office history, trailing only the $39.4m the original Spider-Man took in, although that of course was in 2002 ticket price dollars.
Iron Man could score $85-90M over the full weekend and $90-95M when adding in Thursday's grosses, according to BoxOfficeGuru.com.
The rub for superhero and genre movies is always its legs, however, or how is performs in the coming weeks after the core fan-base sees it opening weekend. With very favorable critical response and strong fan word-of-mouth, Iron Man may be poised to perform relatively strongly for a comic book based film, although it will be facing stiff competition with Speed Racer and the latest Indiana Jones installment both bowing this month as well.