"Despite the number of 3D films being released increasing by 75%, revenue for 3D movies dropped by $400 million between 2010 and 2011.
It would not be surprising if imperfection were also a contributing factor to the current decline in interest in 3D. After all, it is estimated that 12-30% of audience members are unable to properly perceive images in 3D due to a variety of medical conditions. Moreover, the 30% light loss from 3D film, blurred edges surrounding moving objects, and high proportion of seemingly 2D scenes within 3D movies are often cited as drawbacks of electing to watch movies in the format.
Considering the technical problems with 3D, coupled with the increasing amount of 2D movies retro-fitted into the format, it is no surprise that Hugo is so far the only movie shot in 3D to pick up an Oscar for art direction, cinematography or visual effects (a pretty bad showing for the alleged future of the medium).
This is somewhat unsurprising when viewed as the latest chapter in the history of the format of course. 3D has been utilised as a gimmick to boost the box office receipts of action, horror, animated or soft-core pornographic movies that would usually be dismissed as mediocre were it not for the novelty to see characters look like they’re trying to poke out at you through the screen. Unfortunately, each successive generation of movie-goers eventually tires of the novelty when they realise how much they’ve paid to watch quite low quality movies.
Given the 24% rise in the cost when a family opts to see a film in 3D rather than 2D at my local multiplex, not including the pricey drinks and snacks, it is not at all surprising that interest in 3D is falling."