I know for sure I'm gonna love this New Feature. I've always wanted to feed my Pokémon and not only do I get to do that but I also get to play my Pokémon (ahhh I'm going mad over here XD). I think people shouldn't be so negative about this feature besides I think some Pokémon may evolve this way here is a quote from the Official Pokémon Site "The more you play with your Pokémon, the friendlier they will become. Friendly Pokémon may perform better in battle, and maybe other good things will happen, too!" so yeah just a thought.