I believe they call cards like this as reverse holo:
So they are fully holographic cards except for the artwork itself. And any card of any rarity can be reverse holo. If I'm not right, someone please correct me :p
Thx for the quick replies. This answers my question perfectly!
Reverse holos in the E-series sets have the entire card shiny, except for the picture.
Some reverse holos in the EX-series sets have a shiny picture with the set's logo printed somewhere on it. Others have a holographic picture and a holographic symbol of some sort (i.e. an energy or a Poké Ball) in the middle of the card.
Reverse holos in the Diamond & Pearl-onward sets have the entire card shiny, except for the picture.
Hope this helped. BTW, you can't see the RH-ness of the Mom's Kindness at all. :/