Pokémon: An international cultural phenomenon: An examination of the franchise in popular culture
Pokémon; a franchise that now ranks as the second best selling video game series in history per units sold, placing it behind only Mario. No series can gain such a massive amount of popularity without being referenced or parodied in the mainstream media; and despite the fact it is clearly a series aimed at young children, many of these cultural references can be found in series that are unequivocally aimed at an older audience.
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