Tshk. Thats just the first Genesect with a new OT, Higher level, and Ribbon.
Genesect was distributed at level 50 in Japan last time.
They're probably still trying to hold back info about the Shiny Genesect event.
Extremespeed Genesect will most likely be the Pokémon you get for pre-ordering the ticket to the movie. But I wonder which Pokémon you'll get at the movie theater.
Team Eeveelution All The Way!!!
1) A special Eevee that would be meant to be transferred to Generation VI, where it would evolve into a new Eeveelution. This would be rather redundant as any Eevee would suffice, but the promotional Eevee would at least know a few exclusive moves.
2) A special event in the next spin-off game that would end up unlocking a new Pokémon (the real movie star) in Generation VI. See the Ranger Manaphy mission that was associated with the 2006 movie promotion.