Older companions can help to boost up ratings, but if writing is bad with other characters and story being treated poorly that hype can't last for long since it doesn't have predisposition met to follow upon.
Return of older character doesn't only attract more viewers toward it, but also maintain interest from small kids. Something what return of previous companions fulfills by bringing doze of fresh air and unpredictability, inciting desire among young viewers to see with what else writers are able to come up.
As far as older viewers go, since boost in ratings is made of watchers which are only willing to follow this show when older characters return, if you want to achieve long lasting effect only way for this to happen is in bringing character for long period of time.
Its no secret that anime is in decline with each passing saga having lower ratings than its predecessor being caused; from both lower interest and unpopular moves from writer side.
Return of all time favorites with more attention being payed to past, would if anything help to restore some of popularity and following anime had before.
This is where your wrong. How important this characters were to overall plot is irrelevant, because it doesn't change fact how new kids had no idea about them with unexpected return not reflecting negatively on anime at all. Same applies to older major characters. There were kids which started following with Hoenn or DP not knowing who May or Misty are, but as we can see their comebacks were widely accepted sparking young viewers interest for characters wanting to find out who they were. With increase of young fans of such characters being direct proof how new generations watched older series, to better comprehend Ash past and relevance this characters had to anime at some point.Comparing really is kinda weird from your side. Those characters that you just brought up all had very minor roles in the animé, and barely affected it all as they appeared really occasionally, and didn't travel with the group like May did. Of course are those much easier to bring back, because the kids don't really need to have a clear picture on who they are. The same goes for the flashback with Butterfree, which also had no whatsoever influence on the animé. The Pikachu evolution has though, that's why it got so much focus in the episode Pikachi and Ash were battling that kid with his Raichu, because the writers wanted to tell the kids why Pikachu never evolved.
Example you brought with Pikachu only further supports my argument of kids unfamiliarity with someone not posing any issue for writers, being easy for them to explain who they were and from where importance comes if its decided to use past companion or in this case plot again.
If anything bringing someone like May, Misty or Brock is easier to accomplish than bringing random characters which were always minor, because:
-there already exist history/background behind them with writing staff having guidelines to follow and point where they stopped and from which they can pick upon.In other words they can because of that form credible follow up and storyline which would justify their return and make them fit withing plot again , unlike its case with Jessibelle, Jasmine or Butch and Cassidy who don't have enough stamina and story behind them to prevent return making seem completely random and out of place.
Which is 10 times more confusing for young followers.
-they provide stronger connection to past imbuing anime with more continuity, with return being more justified in eyes of younger viewers than minor characters are. Since importance in past and role they played in their respective sagas gives them stronger reason to return, because of connection with Ash character and impact they left on him.
-pros they can bring to anime out weight the cons, with return bringing potential to earn more money than it was spend on their revival.Something minor characters like say Magikarp salesman cannot accomplish.
Because of all reasons provided above, situation is leaning more toward yes than no.
It's a yes-and-no situation here.
Meaning how today generations have opportunity to find out about older generations and characters. So argument how kids don't know isn't very valid.The kids only have Pokémon Smash in Japan, which air only once a week. In the US, or in other places as well, kids get several episodes each day, but it's the kids in Japan that naturally are the main focus.
Logical fallacy, with argument being based on authority. People in charge who make decisions, doesn't mean they will make right decision.Not really. Why else is the writers always changing protagonists? I'm pretty sure that they know what they're doing better than you. Wanna take that discussion with them, maybe?
Reason why writers change main characters is for two reasons: for advertizing and to bring new meat to younger generations("eye candy") to try out new designs Sugimori comes up with, as directly confirmed in interview with ex pokemon director Masamitsu Hidaka.
Whether anime will remain popular or not among viewers depends on quality of writing behind it, not on cast itself. One Piece, Naruto, Ben 10 and many more keep same cast for years with popularity still going strong.
It depends on popularity of character and quality of writing which surrounds certain saga if hype and excitement they brought will leave longer impact on series or not. Misty and May cameos brought many fans back with increase of ratings reflecting directly how well their return was received.As I said earlier, people would maybe watch the first few episodes, but it wouldn't take long before the ratings would start going back down again, like what happened with Dawn and Piplup. You do not honestly think that the ratings always will be up once the older characters have had their cameos? That's not it.
Granted after they left some fans quit series again coming only because of them, but in long run hype and impact their comebacks created contributed to ratings staying strong even after they left anime again creating hope and positive environment how writers might continue to do unexpected and well written surprises.
In nutshell older companions serve as extra igniter and motivation for viewers to maintain interest toward anime.
Its enough to go back and check viewing figures when Misty appeared. Ratings sky rocketed.
I believe i already explained in several posts before in what way expansion of world tournament could be made, giving Ash alternate quest to do like BF provided while also creating opportunity to inject older characters into story advancing it forward with their own participation.Well, since you won't explain, your argument will remain invaild from my point of view, since I really don't see how the writers would develop in further.
So i don't really feel need to repeat everything again.
Opportunities older character brings:They are like trees in the new games. The opportunites they bring forth are extremely small, and until we actually get a confirmation that their will be a continuation of the World Cup, I'll ignore this as its highly unlikely from my view. You can continue gobbling abou it, but I probably won't read until we actually have a confirmation. It's all rubbish in my ears as of now.
-increase in ratings and more money
-freshness and unexpected twists which bring life to current anime, making people more excited and interested toward show
-increase of continuity giving younger viewers opportunity to better understand Ash background as trainer and capture their interest for such characters
-adverting value their existence in new games provide, leading toward possible increase of sales if viewers outside target demographic are attracted toward anime, again
-chance to contribute current story with their presence playing important role, while being developed more themselves,
-to give update to older fans, make interaction between characters more interesting and provide stability within anime
Lastly presence of World Cup isn't needed to bring any of this characters back, since they can return for any other reason still helping to promote current games because of presence and association they bring to them.
Right now it makes most sense, because they can aside from receiving more development and contributing to current story actually advertize new games because of marketing value they have and cognition how they are part of something big in games.I sincerely doubt so. It'd seem odd to me if the writers would want to bring them back now with BW2 being ''old news'' in Japan by now.
Also as far as BW2 go, logic implies they could continue their promotion since there is nothing else on table for writers to work with before 6th gen comes out. So far they covered very little from BW2 and its features.