Yes, very desperate. But I don't really care because most of those gimmicks are the reason I still bother watching BW. Except the girl band endings. God, are those awful... Oh, yeah, and Hikari and Shirona was pretty disappointing, but there were a couple of hilarious seconds I actually loved (such as Hikari getting knocked out of the way by Dent, I need to make that an animation).
But yes, it's looking desperate and rather pathetic.