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Some thoughts about Wottergate

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by , 9th September 2010 at 05:12 AM (3168 Views)
EDIT: Made minor correction.

Just before I start, I'd like to remind everyone here that IRL, I'm a marketing and consumer behaviour academic and research student. Thinking about these kind of things is quite literally my job.

Okay, so...I gave myself a little thought exercise earlier today.

If I was in the marketing department for The Pokémon Company, and I had been given the direction to leak some information to get discussion and hype going in the non-Japanese language markets, how would I do it?

Before I tell you what I concluded, let me walk you through my thought process.

There's a number of tiers of Pokémon sites, but only the top 3 are really relevant as far as this goes. The examples given for each are not by any stretch exhaustive, they're just meant for illustrative purposes.

Top:
The largest Pokémon fansites in the world.
eg. Bulbagarden, Serebii

Upper middle:
The largest sites within non-English languages, the largest sites within specific niche's, large generalist sites.
eg. Filb, Smogon, PokéBeach, PokéCommunity, PokéGym

Middle:
Established sites with medium size followings.
eg. PokéCharms, PokéJungle, PokExperto, Legendary Pokémon

Now, if the objective is to generate discussion, there's four things you do not want.
1. A site with too much credibility.
2. A site with too little credibility.
3. A site that's notable enough that people will see it and pass on info.
4. A specialist niche site

What it boils down to is, basically, if everyone out there will trust the website you've leaked to at their word, that diminishes the amount of discussion you'll generate.
That might sound weird, but let me explain. Essentially, if everyone believes the info is true, the only discussion that will happen is on if these things you've leaked are a good thing. So with Wottergate for instance...if these Pokémon designs are any good or not.
On the reverse, if everyone believes they're false, you get no discussion at all.
Get something in the middle though, get someone who enough people are willing to believe, and you'll get a lot of
discussion going all over the place.

Notability is pretty obvious, but it matters for a lot with credibility as well. More notable sites tend to be considered more credible just by virtue of their notability.

As for why you want a generalist site...a niche site that's appropriate for your info is going to be too credible. A TCG only site reporting on a TCG leak? Too many people would believe it instantly.

Now, ideally in this case we'd go gone for someone in the upper-middle tier, but there's a problem here. They're all too credible in the fandom, and/or they're too obscure to English language fans, which would make pushing word-of-mouth difficult.

Upper tier has the same problem. Bulba's credible, and while Serebii has had issues with his credibility on a few things in the past, he's generally going to be accepted at face value unless a lot of other webmasters speak out against him.

So, that leaves the mid tier. Here...there's not a lot of suitable candidates either. PokéCharms and Legendary Pokémon would be backed up by Bulba if they got a leak, so they're too credible. PokéJungle is known for posting a lot of rumours, so they're not credible enough.

That leaves PokExperto.

He's surprisingly suitable for this kind of purpose, I have to admit.
1. He's had information early before, so there's some level of credibility there, and some level of plausibility that he might get something again
2. There's been several instances of PokExperto posting information that later turned out to be false or a hoax, so his credibility isn't perfect.
3. He's not that well known outside of Spanish circles, meaning that the credibility he does have isn't immediately obvious to the English fans.
4. A good number of people in the US speak Spanish, and machine translations from Spanish to English aren't so bad that people wouldn't understand updates being posted.
5. The webmaster does speak English, so he can communicate well enough with other webmasters.

So, where does that leave us?

....doesn't change a thing to be honest. Plausible doesn't mean likely or that it did happen, just that it could happen, and it's not completely illogical for something to happen like this.

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Updated 13th September 2010 at 05:59 PM by Archaic

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  1. Mitzman!'s Avatar
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    Whoa. Read this and the tumblr. Can't wait till the meltdown happens, and things just crumble. I wonder, will this be another 2003, were every site got a new domain?
  2. Ranger Jack Walker's Avatar
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    That made complete sense.

    Hey! I'm getting smarter!
  3. Ryuutakeshi's Avatar
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    Wottergate? Ah, the simple things in life...

    It makes sense I'll admit. And, to be honest, they are sorta growing on me. Except Pokabu3. Not feeling it there.
  4. Kambash's Avatar
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    You could work for Nintendo with this kind of knowledge. On the subject of of that Wottergate pun.

    Gray Zoroark: Steelix, be careful! There are Electrode mines around there. Use a Dowsing Macine!
    Solid Steelix: Who are you?
    Gray Zoroark: Just call me "Diveball".
    Solid Steelix: Diveball? The informant from the Wottergate scandal?
    Gray Zoroark: Never mind about that.
    Solid Steelix: You're not using burst transmission. Are you nearby?
    Gray Zoroark: Listen. There's a Mamoswine in front of your position waiting to ambush you.
    Solid Steelix: Who are you, anyway?
    Gray Zoroark: One of your fans.
  5. Archaic's Avatar
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    Quote Originally Posted by Kambash
    You could work for Nintendo with this kind of knowledge.
    Nintendo of Australia really doesn't work at the kind of level that I'd be all that interested in getting involved in, really, and I don't want to live in the US, so that's something unlikely to ever happen.
  6. Serebii's Avatar
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    Bulba's credible, and while Serebii has had issues with his credibility on a few things in the past, he's generally going to be accepted at face value unless a lot of other webmasters speak out against him.
    I take exception to being singled out as if Bulbagarden has never faltered. Please Liam, if you're going to try and be informative about a certain thing, then be completely informative.
  7. Jabberwocky's Avatar
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    Quote Originally Posted by Serebii
    I take exception to being singled out as if Bulbagarden has never faltered. Please Liam, if you're going to try and be informative about a certain thing, then be completely informative.
    I will concede that Joe has a point.

    But as I recall, Bulba's slip-ups have always been relatively minor. Nothing anywhere near this scale.
  8. Serebii's Avatar
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    Quote Originally Posted by Jabberwocky
    I will concede that Joe has a point.

    But as I recall, Bulba's slip-ups have always been relatively minor. Nothing anywhere near this scale.
    Mine haven't actually been major either.

    Take the 4 examples people have been throwing around like crazy since I confirmed the starter evos as real in an effort to claim I'm untrustworthy.

    1. Shellos into Lapras - An easy mistake to make, many did those and it was written in haste - 4 years ago
    2. Volbeat being related to Ledyba - Talk on Japanese forums - 8 years ago
    3. Duskull being related to Sunkern - Again, talk on Japanese forums - 8 years ago
    4. The Shaymin Sky Form - People seem to think I posted it as real. I didn't. After it being posted on other sites for over a day, due to the massive influx of e-mails I had received, I posted it clearly as unconfirmed just to stop the e-mails - 2 years ago
  9. Archaic's Avatar
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    How major or not these slips may have been is actually completely beside the point. The point is how well known they are. Your slips Joe, major or not, are well known, and it didn't help your credibility in this specific instance that they'd happened during launch periods.

    Our own slips on the other hand are fucking obscure, and our reputation for skepticism and taking time to confirm information goes a long way to enhancing our credibility.

    Because really, that's all credibility is, applied reputation. It's entirely possible for someone to be completely reliable but have no credibility, or vice versa.
    Updated 13th September 2010 at 10:23 PM by Archaic
  10. Dr. GM's Avatar
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    Both good points, from my eyes. I mean, I use Serebii everyday for the news, and I come here for everything else [s]and faster service, customizeables, etc[/s], but I gotta point something out between Bulba and Ser.

    A news article here says that Ken Sugimori added a Katana to Mijumaru's evolution.

    Serebii lists the unarmed evolution as a confirmed Pokemon.

    I'm sure I wasn't the first to see it, but come on! The best thing to do, instead of rushing, is to sit down and wait, damnit!!!
  11. Serebii's Avatar
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    Quote Originally Posted by Archaic
    How major or not these slips may have been is actually completely beside the point. The point is how well known they are. Your slips Joe, major or not, are well known, and it didn't help your credibility in this specific instance that they'd happened during launch periods.

    Our own slips on the other hand are fucking obscure, and our reputation for skepticism and taking time to confirm information goes a long way to enhancing our credibility.

    Because really, that's all credibility is, applied reputation. It's entirely possible for someone to be completely reliable but have no credibility, or vice versa.
    Perhaps they were more obscure (taking time to confirm my arse...unless that Celebi event in May happened. If you mean the policy you're taking with the starter evolutions, it's now come to being just stubborn denial. Even with the new image you're calling it fake), but the statement in your post indicated that I make slipups often and Bulba never does and THAT is what I take exception to.

    Facts are facts Liam. Either present all of them, or none of them.
  12. Archaic's Avatar
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    Oh, stop getting your knickers in a knot.

    I don't see how you possibly got the idea of "make slipips often" from "while Serebii has had issues with his credibility on a few things in the past".

    1. A few =/= A lot =/= Frequently
    2. In the past =/= Recently

    I could have said "Serebii has had some number of well known slip ups, I'm not sure how many it is exactly but it's not like it's a lot, and they were to the best of my knowledge a couple of years ago or more, spread out over a period of time", but that'd be just ridiculous.

    My statement meant and implied nothing more than it was. You're pulling out things that simply aren't there.
  13. Serebii's Avatar
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    No I'm not as numerous people I've shown it to have read the same implication as me from that sentence.

    You're going to make a good politician Liam.
  14. Archaic's Avatar
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    To which I can only say that peoples grasp of English must be pretty woeful if they're equating "A few" to "A lot" or "Often".

    If you're priming someone to think there's something wrong (or good) with something, they'll be more inclined to think something is there even if there isn't.
  15. Sublime's Avatar
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    Quote Originally Posted by Serebii
    I take exception to being singled out as if Bulbagarden has never faltered. Please Liam, if you're going to try and be informative about a certain thing, then be completely informative.
    u mad bro? wait yea u mad.
  16. Dr. GM's Avatar
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    No, he's right.

    Archaic, just because something doesn't seem fitting, or in this case uncomfirmed, doesn't mean it's not worthy of mention.

    Serebii, just because a "source" tells you this shit, doesn't mean it's real. Because just like your site [I]and[/I] Bulbanews, it's not an official source.
  17. Sublime's Avatar
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    A new challenger appears.
  18. Dr. GM's Avatar
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    ...meh, doesn't matter. They're real. I just wish Pokabu's final evoluton was badass too. XD

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